Paul's Journal

Hot takes, templates, and advice for digital professionals.


  1. Don’t expect people to follow written instructions 📄

  2. Less is more.

  3. Set the right expectations.

  4. Go for Gold 🥇

  5. Get in Shark Mode 🦈

  6. Use your Scrying Orb 🔮

  7. Keep it Simple.

  8. You are also a Subject-Matter Expert.

  9. You are in control.

  10. Do the right thing, so you can do the thing right.

  11. Know when and how to say no.

  12. It’s all about the people.

  13. Prototype. Everything.

  14. The best way to critique something is to make it better.

  15. Provide consolidated feedback.

  16. Don’t email.

  17. If it’s not written down, it doesn’t exist.

  18. Template

    📄 Template: The Project Initiation Document (Project Charter)