Player0.0
Player 0.0 is Heineken's first global gaming program and the activation layer of the WYDND (When you Drive, Never Drink) campaign featuring Max Verstappen, that delivers the message "The Best Driver is the one who is not drinking" and offers Heineken 0.0 as a smart solution to promote responsible drinking. We built a mobile game for players to get a chance to meet and simrace with Max Verstappen, with a marketing roll-out in 25 markets worldwide, including a live activation at the F1 Grand Prix in Zandvoort.
More of the work behind these — hello@upinflames.nl.